SIXTY Sees: Persian Empire “She Got Confused”

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The purist in us over here at SIXTY HQ always feels a little resistant when we see someone messing with our aspect ratios. Catering specifically to smartphone formats? That can be a hard sell. Unless of course you make it undeniably good, like Persian Empire did in their video for “She Got Confused // He Wouldn’t Sleep.” In it, animator/director Conlan Normington crafts a narrative in portrait mode, so to speak, and compels us to follow a lone car as it makes its way through new and bizarre vertical landscapes. It’s clever, graphic, and perfectly suited for a vertical format. Have a watch—on your phone, of course.

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