Block Party: Greenpoint’s Franklin Street

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Years ago, Greenpoint was one of those places mentioned only when referring to the horrible transportation you’d have to endure to get there. It was synonymous with the G train, which was itself synonymous with “never comes, “always late” and/or “might as well walk.” In recent years, the charming Brooklyn enclave, located just north of its now-internationally famous neighbor, Williamsburg, has experienced a huge boost in popularity. Blame it on the skyrocketing rents, blame it on GIRLS, blame it on its obvious appeal. Though more people have moved in and more tourists saunter through its streets, camera ’round neck and sensible shoes on feet, Greenpoint is at a sweet spot, where its integrity has not yet been totally compromised in spite of all the new bars, restaurants, and condos. That’s a good thing for the long-time residents. Lucky for you, it also means there’s a lot more to do even as a person just passing through. Herewith, our guide to Franklin Street, Greenpoint’s de facto main street.


With white walls, light woods, and a forest worth of plants, Homecoming is a–as the title implies–home goods shop of the highly curated variety. The store is one of those commercial hybrids: flower shop in the back, coffee bar in the front, ceramics, cards, magazines, and the occasional fashion accessory elsewhere.

107 Franklin St, Brooklyn, NY 11222

People of 2morrow

If you’re trying to find a thrift store bargain, New York City is the last place you want to go shopping. The options are usually too worn and too expensive. Not so at People of 2morrow. The shop carries vintage clothing (high-waisted Levis, lace tops, floral jumpsuits) that are priced the way second-hand items should be. For those who prefer their goods shiny and new, People of 2morrow carries a fair share of items by small and local independent designers, too.

65 Franklin St, Brooklyn, NY 11222


When Alameda first opened its doors in 2013, it immediately become the prettiest new thing on the block. It’s no wonder considering its founders. Evan and Oliver Haslegrave, the two-brother duo behind Home Studios, built out the space, partnering with Nick Padilla and Waine Longwell from Brooklyn Star to hold down the food and bev front. The space is impeccably designed, with an elegant bar anchoring the room at its center. Stop in for a snack and a glass of Trebbiano. If you can’t find a seat, head over to the Haslegraves’ other bar project down the road, Ramona. It’s just as beautiful, if not more spacious.

195 Franklin St, Brooklyn, NY 11222

Porter James of New York

If you’re in the market for A+ midcentury furniture, Porter James is the jam. The store, opened by the team behind Adaptations (just down the street and just as worthy of a stop-through), Porter James is the masculine yang to Adaptations’ more feminine yin. Think bleached antlers and Timberwolf chairs.

116 Franklin St, Brooklyn, NY 11222

pas mal

Greenpoint’s pas mal is elegant by any standard, no matter the borough. The store, specializing exclusively in women’s clothing, is stocked to the brim with independent and/or local designers churning out some pretty stunning and unexpected stuff. Owner Sun Sinawi pays close attention to the feel of the clothing she puts in her store. Here, in a palette of (predominantly) neutrals, you’ll find items from brands like Assembly New York, Maryam Nassir Zadeh, Wayne, and many more.

99 Franklin St, Brooklyn, NY 11222


As independent bookstores struggle to keep their doors open, WORD has maintained a stronghold in Greenpoint for years. Owner Christine Onorati has an excellent eye for literary fiction–the handwritten recommendations on the shelves are worth skipping the savings that you might ordinarily find online. Good advice, especially when it comes to books, is priceless.

126 Franklin St, Brooklyn, NY 11222

Illustration by Jessica Olah for SIXTY Hotels

Jenny Bahn

Jenny Bahn

Jenny Bahn is a writer and editor based in Brooklyn, specializing in music, fashion, the arts, and culture, both high and low. Her work has been featured in Cereal, Lenny Letter, and more.