This New App Takes the Guesswork Out of Dining

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Dining-obsessed New Yorkers ask one question above all: “Where should we go eat…right…now?” As we’ve increasingly become consumers of unique and can’t-miss experiences, we’ve become fanatical about knowing what’s new and enduring. And, by the way, where are our select, in-the-know friends going? We don’t want to be the last at the reservation stand to try out that new place in the greatest dining city on earth. And when we travel, our obsession isn’t ephemeral, to be left behind with every meal or destination. We want “return” appeal. After all, the investment is critical with no margin for error. An evening wasted on the road, facing a marginal meal or snoozy vibe, is inexcusable. Thank you, next!

Bistrot Leo shot by Atisha Paulson for SIXTY Hotels.

Online reviews don’t cut it for New Yorkers (not to mention other savvy destination-spot cities). We have as much patience sorting through thousands of Yelp reviews as we do waiting for our morning cup of Joe. (And who are these dismissive Yelp reviewers anyway?) Decidedly not in-the-know New Yorkers or brands we trust. More oft than not, our trusted friends are the “go-tos” for where to, well, go. The problem is that texting, e-mailing, and god forbid, dreaded phone calling are time-killers, and do not suffice.

Bistrot Leo shot by Atisha Paulson for SIXTY Hotels.

So here’s where the String mobile app comes in. String simply delivers a better, personalized search for the new hot places, revisiting the old reliables, seeing where your friends go and what places they’re chatting about, and pulling in the reviews from all the publishing brands you follow. String utilizes your contacts and brands you trust to personalize your search for places anywhere in the world. Upping the ante further, String provides you with the ability directly to follow your favorite foodie and travel publishers, among them Zagat, New York Magazine, Infatuation, Conde Nast Traveler, and–yes–even SIXTY Hotels. String also connects you to the major reservation providers being used by that specific restaurant. Booking made easy.

Bistrot Leo shot by Atisha Paulson for SIXTY Hotels.

Can’t get a reservation or still not sure where to go? String helps solve that problem too. A global network of independent, local experts have started to curate experiences which include scoring you that covetous two-top. They’ll also help you with your trip planning, design a unique shopping excursion in Paris, pair you up with lessons from a celebrity chef, take you on a guided food tour in NYC, among many other curated, hospitality and travel experiences.

And so the next time you’re hungry and you can’t figure out where to go, simply open the app. String will take care of the rest.

String is free to use and is available on iOS and in the iMessage App Store under String – Food & Travel Discovery.

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